Brand-building: the creative city : A critical look at current concepts and practices

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Tác giả: SERENA VICARI

Ngôn ngữ: eng

ISBN-13: 978-8855188340

Ký hiệu phân loại:

Thông tin xuất bản: Florence Firenze University Press 2010

Mô tả vật lý: 1 electronic resource (162 p.)

Bộ sưu tập: Tài liệu truy cập mở

ID: 241200

The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts.
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