In the context of an increasingly strong economic transformation, the legal framework for protecting consumer rights in general and protecting consumers’ personal information in particular is of special importance. There is an urgent need to research into and build a solid, comprehensive, and feasible legal mechanism to ensure safety and confidentiality of consumers’ personal information, and contributing to promoting the synchronous and stable development of society. This article focuses on clarifying related concepts, analyzing the current state of legal regulations, highlighting advantages and obstacles in the practical implementation of laws on protecting the use of consumer data. On this basis, the author proposes a number of solutions, namely the enhancement of consistency and uniformity in the content of these legal documents, more research into and development of a law on personal information protection, synchronization of content and legislative techniques of specialized legal documents, the addition of a unified definition of personal information and protection, supplement current legal regulations to expand the application of personal information protection activities focusing on the network environment, and to those who are children, reducing unnecessary cost, increase the penalties for criminal activity, raising consumer awareness and making individuals more knowledgeable about the law.In the context of an increasingly strong economic transformation, the legal framework for protecting consumer rights in general and protecting consumers’ personal information in particular is of special importance. There is an urgent need to research into and build a solid, comprehensive, and feasible legal mechanism to ensure safety and confidentiality of consumers’ personal information, and contributing to promoting the synchronous and stable development of society. This article focuses on clarifying related concepts, analyzing the current state of legal regulations, highlighting advantages and obstacles in the practical implementation of laws on protecting the use of consumer data. On this basis, the author proposes a number of solutions, namely the enhancement of consistency and uniformity in the content of these legal documents, more research into and development of a law on personal information protection, synchronization of content and legislative techniques of specialized legal documents, the addition of a unified definition of personal information and protection, supplement current legal regulations to expand the application of personal information protection activities focusing on the network environment, and to those who are children, reducing unnecessary cost, increase the penalties for criminal activity, raising consumer awareness and making individuals more knowledgeable about the law.