Các yếu tố ảnh hưởng đến việc ứng dụng công nghệ số trong quản lý chuỗi cung ứng của doanh nghiệp: Trường hợp các doanh nghiệp bán lẻ ở chợ truyền thống tỉnh Đồng Nai=Factors affecting the application of digital technology in supply chain management: A case study of retail businesses in traditional markets in Dong Nai province

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Tác giả: Phong Vũ Phan

Ngôn ngữ: vie

Ký hiệu phân loại:

Thông tin xuất bản: Khoa học xã hội miền Trung, 2024

Mô tả vật lý: tr.54-61

Bộ sưu tập: Metadata

ID: 244414

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Nghiên cứu này nhằm xác định và đánh giá các yếu tố ảnh hưởng đến việc ứng dụng công nghệ số trong quản lý chuỗi cung ứng của các doanh nghiệp bán lẻ tại chợ truyền thống ở tỉnh Đồng Nai. Sử dụng phương pháp nghiên cứu hỗn hợp, bao gồm phỏng vấn sâu 20 chủ doanh nghiệp và 5 chuyên gia ngành, cùng với khảo sát 200 doanh nghiệp bán lẻ được chọn từ 137 chợ trong tỉnh, nghiên cứu đã xác định được 5 yếu tố chính: mức độ áp dụng công nghệ số, năng lực công nghệ của doanh nghiệp, hỗ trợ từ nhà cung cấp, chi phí triển khai, và môi trường kinh doanh. Kết quả phân tích cho thấy mức độ áp dụng công nghệ số (β = 0,409), hỗ trợ từ nhà cung cấp (β = 0,256), và năng lực công nghệ của doanh nghiệp (β = 0,247) là ba yếu tố có tác động mạnh nhất. Mô hình nghiên cứu giải thích được 68,3% sự biến thiên trong việc ứng dụng công nghệ số. Nghiên cứu cũng chỉ ra rằng các doanh nghiệp đang gặp nhiều thách thức trong việc ứng dụng công nghệ số, với chỉ 15% sử dụng phần mềm quản lý hàng tồn kho đơn giản và 2% có nền tảng thương mại điện tử riêng. Dựa trên kết quả này, nghiên cứu đề xuất một số giải pháp nhằm thúc đẩy việc ứng dụng công nghệ số trong quản lý chuỗi cung ứng cho các doanh nghiệp bán lẻ tại chợ truyền thống, bao gồm nâng cao nhận thức, đào tạo nhân lực, phát triển sản phẩm công nghệ phù hợp, và các chính sách hỗ trợ từ chính quyền địa phương, hướng tới nâng cao năng lực cạnh tranh trong bối cảnh chuyển đổi số.This study aims to identify and evaluate factors affecting the application of digital technology in supply chain management among retail businesses in traditional markets in Dong Nai province. Using a mixed research method, including in-depth interviews with 20 business owners and 5 industry experts, along with a survey of 200 retail businesses selected from 137 markets in the province, the study identifies five main factors: the level of digital technology adoption, technological capacity of businesses, support from suppliers, implementation costs, and business environment. The analysis results reveals that the level of digital technology adoption (P = 0,409), support from suppliers (P = 0,256), and technological capacity of businesses (P = 0,247) are the three most significant factors affecting adoption. The research model explains 68.3% of the variation in digital technology application.The study also indicates that businesses are facing many challenges in applying digital technology, with only 15% using simple inventory management software and 2% possessing their own e-commerce platform. Based on these results, the study proposes several solutions to promote the application of digital technology in supply chain management for retail businesses in traditional markets, including raising awareness, training human resources, developing suitable technology products, and support policies from local authorities, all aiming to enhance competitiveness in the context of digital transformation.

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