This paper investigates the relationship between investment in artificial intelligence (AI), awareness of sustainable AI, commitment to sustainable AI development, and the effectiveness of business performance in Vietnam. Through a survey of 200 enterprises nationwide, the study employs regression analysis to assess the impact of these factors on operational effectiveness. The results indicate that the level of investment in AI has the strongest positive effect, followed by awareness and commitment to sustainable AI development. Enterprises need to prioritize investments in AI technology and foster a corporate culture where employees understand the importance of sustainable AI. This research not only provides valuable insights into the development of AI in Vietnam but also opens new avenues for future research concerning external factors affecting the sustainable implementation of AI in businesses.