Social Media in an English Village : (Or how to keep people at just the right distance)

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Tác giả: Daniel Miller

Ngôn ngữ: eng

ISBN-10: 1910634441

ISBN-13: 978-1910634431

ISBN-13: 978-1910634448

Ký hiệu phân loại: 302.2310942 Communication

Thông tin xuất bản: London : UCL Press, 2016.

Mô tả vật lý: 1 online resource (1 online resource 1 electronic resource 220 pages)

Bộ sưu tập: Tài liệu truy cập mở

ID: 246232

Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right'.
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