Plants can sustain various degrees of damage or compensate for tissue loss by regrowth without significant fitness costs. This tolerance to insect herbivory depends on the plant's developmental stage during which the damage is inflicted and on how much tissue is removed. Plant fitness correlates, that is, biomass and germination of seeds, were determined at different ontogenetic stages, vegetative, budding, or flowering stages of three annual brassicaceous species exposed to feeding by Pieris brassicae caterpillars at different intensities. Fitness costs decreased with progressive ontogenetic stage at which damage was inflicted. Feeding on meristem tissues on vegetative and budding plants limited the plant's ability to fully compensate for tissue loss, whereas feeding on flowers resulted in full compensation or overcompensation in Sinapis arvensis and Brassica nigra. Herbivory promoted germination of seeds in the following year, thereby causing a shift in relative contribution to the next year's generation at the expense of contributing to the long-lived seed bank. Herbivory intensity affected fitness correlates of B. nigra and to a lesser extent of Sisymbrium officinale, but not of S. arvensis, demonstrating that even closely related plant species can differ in their specific responses to herbivory and that these can differently affect reproductive output. In terms of fitness costs, annual plant species can be quite resilient to herbivory. However, the extent to which they tolerate tissue loss depends on the ontogenetic stage that is under attack. Seed persistence in the soil has been proposed as a bet-hedging strategy of short-lived species to increase long-term fitness. Herbivore-induced changes in seed germination can result in a shift in the relative contribution of seeds to the seed bank and next year's generation.