The American WAKE experimeNt (AWAKEN) is an international multi-institutional wind energy field campaign to better understand wake losses within operational wind farms. Wake interactions are among the least understood physical interactions in wind plants today, leading to unexpected power and profit losses. For example, �rsted, the world?s largest offshore wind farm developer, recently announced a downward revision in energy estimates across their energy generation portfolio, primarily caused by underprediction of energy losses from wind farm blockage and wakes. In their announcement, they noted that the standard industry models used for their original energy estimates were inaccurate, and this was likely an industry-wide issue. To help further improve and validate wind plant models across scales from individual turbines as well as interfarm interactions between plants, new observations, such as those planned for AWAKEN, are critical. These model improvements will enable both improved layout and more optimal operation of wind farms with greater power production and improved reliability, ultimately leading to lower wind energy costs.