Representing the Center for Direct Catalytic Conversion of Biomass to Biofuels (C3Bio), this document is one of the entries in the Ten Hundred and One Word Challenge and was awarded "Best Tagline." As part of the challenge, the 46 Energy Frontier Research Centers were invited to represent their science in images, cartoons, photos, words and original paintings, but any descriptions or words could only use the 1000 most commonly used words in the English language, with the addition of one word important to each of the EFRCs and the mission of DOE: energy. The mission of C3Bio at Purdue University is to integrate fundamental knowledge and enable technologies for catalytic conversion of engineered biomass to advanced biofuels and value-added products.