Fuel cells utilize the chemical energy of liquid or gaseous fuels to generate electricity. As fuel cells extend their territory to include heavy-duty vehicles, new demands for proton conductors, a critical component of fuel cells, have emerged. A near-term need is ensuring the chemical and mechanical stability of proton exchange membranes to enable long lifetime vehicles. Therefore, in the mid-term, achieving stable conductivity of proton conductors under hot (>
100�C) and dynamic fuel cell operating conditions is desirable. In the long term, targeting high thermal stability and tolerance to water enables the utilization of high energy density liquid fuels that will increase pay-load space for heavy-duty vehicles. This article presents our perspective on these near-, mid-, and long-term targets for proton conductors of heavy-duty fuel cells.