Vehicle manufacturers, U.S. Department of Energy laboratories, universities, private researchers, and organizations from around the globe are pursuing advanced vehicle technologies that aim to reduce the consumption of petroleum in the form of gasoline and diesel. In order to make these technologies most appealing to the marketplace, they must take consumer sentiment into account. This report details study findings of broad American public sentiments toward issues that surround the advanced vehicle technologies of plug-in electric vehicles and is supported by the U.S. Department of Energy's Vehicle Technology Office in alignment with its mission to develop and deploy these technologies to improve energy security, provide mobility flexibility, reduce transportation costs, and increase environmental sustainability.