This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial team has brought together highly-cited and downloaded articles on the topic of Consumer Behavior into one single resource. Moreover, this book enables readers to review a broad spectrum of quality research on a specialized topic, which we hope facilitates interdisciplinary and critical discussions of the topic at hand. As part of the Key Topics in Behavioral Sciences book series, this volume aims to serve as a quick reference for readers when writing or researching new topics or subject areas. Other topics in the series will include Psychological Research Methods, Health and Behavior, Industrial and Organizational Psychology, Sports Psychology, and Consumer Behavior. In the first section of the volume, articles focus on such topics as College Students, Financial Stress, Relative Income Hypothesis, Construal Level, Luxury Consumption, Luxury Consumption Tendency, Luxury Consumption Tendency Scale, and Scale Development. Next, the second section features research on Longitudinal Study, Materialism, Self-Esteem, Socioeconomic Status, Cvq-96, Mpai, Prevention, Social Media, Smartphone Use, Smartphone Addiction, University Students, Higher Education, and Virtues. Lastly in the final section of this collection, Electronic Word Of Mouth, Information-Task-Fit, Purchase Intention, Website Quality, Egoism, Evolution, Evolutionary Altruism, Mechanisms, Psychological Altruism, Meta-Analysis, Mturk, Online Panel Data, and Study Response are discussed.