Communicating NEST Pensions for 'New' DC Savers in the United Kingdom

• Tác giả: Will Sandbrook
• Ngôn ngữ: eng
• Ký hiệu phân loại: 016.94 Bibliographies and catalogs of works on specific subjects or in specific disciplines
• Thông tin xuất bản: World Bank, Washington, DC, 2019
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 298770
• Chủ đề: 1. COMMUNICATION APPROACH; 2. PENSION REFORM; 3. PENSIONS; 4. SAVIINGS

Tóm tắt

All UK employers now offer a pension scheme including the use of automatic enrollment. More than 9 million people have started saving into a workplace pension as a consequence. NEST is a pension scheme that any employer can use to meet its auto enrollment obligations. It was set up to serve those traditionally poorly served by commercial pension provision. NEST is built around features tested and seen as important and motivating for potential members and employers, underpinned by extensive research with future members and analysis of feedback from existing customers. The communications approach had a major focus on providing reassurance that saving is a "good" thing and NEST will look after one's money.