College Sports Inc. [electronic resource] : How Commercialism Influences Intercollegiate Athletics

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Tác giả: Frank P Jozsa Jr.

Ngôn ngữ:

ISBN-13: 978-1461449690

Ký hiệu phân loại: 331 Labor economics

Thông tin xuất bản: New York, NY : Springer New York : Imprint: Springer, 2013.

Mô tả vật lý: XIV, 119 p. , online resource.

Bộ sưu tập: Tài liệu truy cập mở

ID: 301041

For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
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