Business Intelligence for New-Generation Managers [electronic resource] : Current Avenues of Development

• Tác giả: Jörg H Mayer, Reiner Quick
• ISBN-13: 978-3319156965
• Ký hiệu phân loại: 658.83 Market research
• Thông tin xuất bản: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Mô tả vật lý: IX, 136 p. 45 illus., 13 illus. in color. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 301865
• Chủ đề: 1. Accounting; 2. Application software; 3. Business information services; 4. Business intelligence; 5. Marketing research

Tóm tắt

Executives in Europe have significantly expanded their role in operations - in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these demanding times, a redesigned Business Intelligence (BI) should support managers in their new roles. This book summarizes current avenues of development helping managers to perform their jobs more productively by using 'BI for managers' as their central, hands-on, day-to-day source of information - even when they are mobile.