This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management, and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. Individual chapters cover tools and platforms for social commerce
supporting theories and concepts
marketing communications
customer engagement and metrics
social shopping
social customer service and CRM contents
the social enterprise
innovative applications
strategy and performance management
and implementing social commerce systems. Each chapter also includes a real-world example as an opening case
application cases and examples
exhibits
a chapter summary
review questions
and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank, and five online tutorials. .