Business Strategies and Competitiveness in Times of Crisis [electronic resource] : A Survey on Italian SMEs

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Tác giả: Laura Gavinelli

Ngôn ngữ:

ISBN-13: 978-1137578105

Ký hiệu phân loại: 658.022 Small enterprises

Thông tin xuất bản: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.

Mô tả vật lý: XXVIII, 290 p. 34 illus. , online resource.

Bộ sưu tập: Tài liệu truy cập mở

ID: 302586

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. .
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