Business Model Pioneers [electronic resource] : How Innovators Successfully Implement New Business Models

• Tác giả: Oana Buliga, Kathrin Michl, Kai-Ingo Voigt
• ISBN-13: 978-3319388458
• Ký hiệu phân loại: 658.4012 Executive management
• Thông tin xuất bản: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Mô tả vật lý: IX, 215 p. 45 illus. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 302877
• Chủ đề: 1. Business intelligence; 2. Leadership; 3. Marketing research; 4. Strategic planning; 5. Technological innovations

Tóm tắt

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.