eSports is Business [electronic resource] : Management in the World of Competitive Gaming

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Tác giả: Tobias M Scholz

Ngôn ngữ: eng

ISBN-13: 978-3030111991

Ký hiệu phân loại: 658.4012 Executive management

Thông tin xuất bản: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.

Mô tả vật lý: XV, 155 p. 4 illus. , online resource.

Bộ sưu tập: Kiến trúc, nghệ thuật, hội họa

ID: 303953

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.
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