Beyond Mobile [electronic resource] : People, Communications and Marketing in a Mobilized World

• Tác giả: J Jedbratt, M Lindgren, E Svensson
• ISBN-13: 978-0230511613
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XXIV, 262 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 305762
• Chủ đề: 1. Economics; 2. Leadership; 3. Management; 4. Marketing; 5. Strategic planning; 7. Business Strategy and Leadership

Tóm tắt

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.