Building Great Customer Experiences [electronic resource]

• Tác giả: John Ivens, Colin Shaw
• ISBN-13: 978-0230554719
• Ký hiệu phân loại: 658.4012 Executive management
• Mô tả vật lý: XVI, 224 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 305769
• Chủ đề: 1. Leadership; 2. Management; 3. Marketing; 4. Personnel management; 5. Strategic planning; 6. Business Strategy and Leadership; 7. Human Resource Management

Tóm tắt

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.