Business Relationships for Competitive Advantage [electronic resource] : Managing Alignment and Misalignment in Buyer and Supplier Transactions

• Tác giả: A Cox, C Lonsdale, J Sanderson, G Watson
• ISBN-13: 978-0230509191
• Ký hiệu phân loại: 658.4012 Executive management
• Mô tả vật lý: XII, 246 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 305872
• Chủ đề: 1. Accounting; 2. Business intelligence; 3. Leadership; 4. Management; 5. Marketing research; 6. Strategic planning; 7. Business Strategy and Leadership; 10. Market Research and Competitive Intelligence

Tóm tắt

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.