Breaking Through [electronic resource] : Implementing Customer Focus in Enterprises

• Tác giả: S Vandermerwe
• ISBN-13: 978-0230514300
• Ký hiệu phân loại: 658 General management
• Mô tả vật lý: XIII, 209 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 305890
• Chủ đề: 1. Leadership; 2. Management; 3. Strategic planning; 5. Business Strategy and Leadership

Tóm tắt

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.