Asian Brand Strategy [electronic resource] : How Asia Builds Strong Brands

• Tác giả: M Roll
• ISBN-13: 978-0230513068
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XVIII, 254 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306021
• Chủ đề: 1. Culture; 2. Ethnology-Asia; 3. International business enterprises; 4. Management; 5. Marketing; 7. Asian Culture; 8. International Business

Tóm tắt

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands.