Brand Storming [electronic resource] : Managing Brands in the Era of Complexity

• Tác giả: M Fioroni, G Titterton
• Ngôn ngữ: eng
• ISBN-13: 978-0230233515
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: X, 223 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306246
• Chủ đề: 1. International business enterprises; 2. Leadership; 3. Management; 4. Marketing; 5. Strategic planning; 7. Business Strategy and Leadership; 8. International Business

Tóm tắt

 We have witnessed a revolution in the way consumers relate to a product
  increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.