Places : Identity, Image and Reputation

• Tác giả: Simon Anholt
• Ngôn ngữ: eng
• ISBN-13: 978-0230251281
• Ký hiệu phân loại: 658.8 Management of marketing
• Thông tin xuất bản: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
• Mô tả vật lý: IX, 168 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306381
• Chủ đề: 1. Economics; 2. International business enterprises; 3. International economic relations; 4. Management; 5. Marketing; 6. Regional economics; 7. Spatial economics; 8. Tourism; 11. International Business; 12. International Economics; 13. Regional and Spatial Economics; 14. Tourism Management

Tóm tắt

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.