City Branding [electronic resource] : Theory and Cases

• Tác giả: K Dinnie
• ISBN-13: 978-0230294790
• Ký hiệu phân loại: 658.4012 Executive management
• Mô tả vật lý: XXX, 239 p. 263 illus. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306522
• Chủ đề: 1. International business enterprises; 2. Leadership; 3. Management; 4. Marketing; 5. Regional economics; 6. Spatial economics; 7. Strategic planning; 8. Tourism; 9. Business Strategy and Leadership; 10. International Business; 12. Regional and Spatial Economics; 13. Tourism Management

Tóm tắt

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.