Brand Champions [electronic resource] : How Superheroes bring Brands to Life

• Tác giả: I Buckingham
• ISBN-13: 978-0230304659
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XII, 209 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306540
• Chủ đề: 1. Leadership; 2. Management; 3. Marketing; 4. Strategic planning; 6. Business Strategy and Leadership

Tóm tắt

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.