Brand Aesthetics [electronic resource]

• Tác giả: G Mazzalovo
• ISBN-13: 978-1137025609
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XVI, 230 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306701
• Chủ đề: 1. Aesthetics; 2. Computer graphics; 3. International business enterprises; 4. Leadership; 5. Marketing; 6. Strategic planning; 9. Business Strategy and Leadership; 10. Computer Graphics; 11. International Business

Tóm tắt

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.