Brand Breakout [electronic resource] : How Emerging Market Brands Will Go Global

• Tác giả: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
• ISBN-13: 978-1137276629
• Ký hiệu phân loại: 658.049 International enterprises
• Mô tả vật lý: XVI, 256 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306732
• Chủ đề: 1. Asia-Economic conditions; 2. Globalization; 3. International business enterprises; 4. International economic integration; 5. Leadership; 6. Management; 7. Marketing; 8. Strategic planning; 9. International Business; 10. Asian Economics; 11. Business Strategy and Leadership; 12. Emerging Markets and Globalization

Tóm tắt

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.