Buyographics [electronic resource] : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

• Tác giả: M Carmichael
• ISBN-13: 978-1137510273
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XV, 217 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306762
• Chủ đề: 1. Business intelligence; 2. Economics; 3. Marketing research; 4. Marketing; 7. Market Research and Competitive Intelligence

Tóm tắt

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.