Brand Romance [electronic resource] : Using the Power of High Design to Build a Lifelong Relationship with Your Audience

• Tác giả: N Gridley, Y Kusume
• ISBN-13: 978-1137369017
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XI, 235 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306878
• Chủ đề: 1. Business intelligence; 2. Knowledge management; 3. Leadership; 4. Marketing research; 5. Marketing; 6. Strategic planning; 8. Business Strategy and Leadership; 9. Knowledge Management; 10. Market Research and Competitive Intelligence

Tóm tắt

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.