China Goes West [electronic resource] : Everything You Need to Know About Chinese Companies Going Global

• Tác giả: Joel Backaler
• ISBN-13: 978-1137293930
• Ký hiệu phân loại: 658.049 International enterprises
• Mô tả vật lý: XVII, 190 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 306945
• Chủ đề: 1. Asia-Economic conditions; 2. Business intelligence; 3. Industrial organization; 4. International business enterprises; 5. International economic relations; 6. Leadership; 7. Marketing research; 8. Strategic planning; 9. International Business; 10. Asian Economics; 11. Business Strategy and Leadership; 12. International Economics; 13. Market Research and Competitive Intelligence; 14. Organization

Tóm tắt

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.