Asian Perspectives on the Development of Public Relations [electronic resource] : Other Voices

• Tác giả: T Watson
• ISBN-13: 978-1137398154
• Ký hiệu phân loại: 658.8 Management of marketing
• Mô tả vật lý: XIV, 175 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 307005
• Chủ đề: 1. Communication in organizations; 2. Development economics; 3. International business enterprises; 4. International economic relations; 5. Leadership; 6. Marketing; 7. Strategic planning; 9. Business Strategy and Leadership; 10. Corporate Communication; 11. Development Economics; 12. International Business; 13. International Economics

Tóm tắt

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.