Asian Brand Strategy (Revised and Updated) [electronic resource] : Building and Sustaining Strong Global Brands in Asia

• Tác giả: M Roll
• ISBN-13: 978-1137359179
• Ký hiệu phân loại: 658.4012 Executive management
• Mô tả vật lý: XX, 339 p. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 307059
• Chủ đề: 1. Asia-Economic conditions; 2. International business enterprises; 3. International economic relations; 4. Leadership; 5. Marketing; 6. Strategic planning; 7. Business Strategy and Leadership; 8. Asian Economics; 9. International Business; 10. International Economics

Tóm tắt

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.