Helping Female Entrepreneurs Access Digital Platforms

• Tác giả: Sophia Friedson-Ridenour
• Ngôn ngữ: eng
• Ký hiệu phân loại: 338.64 Size of enterprises
• Thông tin xuất bản: World Bank, Washington DC, 2023
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 309445
• Chủ đề: 1. ACCESS TO INFORMATION; 2. DIGITAL PLATFORMS; 3. FEMALE ENTREPENEURS; 4. GENDER INNOVATION LAB; 5. TECH-PLUS-TOUCH

Tóm tắt

 Connecting female entrepreneurs to digital platforms that provide access to information and resources is possible, even in low-income and low-bandwidth settings. However, supporting initial take-up may require traditional, in-person marketing and onboarding. This brief shares lessons from a pilot of a digital mentoring platform in Ethiopia. The target users were female entrepreneurs in Ethiopia's Somali region. The pilot found that on-boarding female entrepreneurs to digital platforms and helping them progress through the user experience is possible, but also suggests that thoughtful design modifications are critical. These modifications include: (a) using old-fashioned marketing strategies
  (b) adopting a tech-plus-touch approach
  (c) prioritizing a mobile-first low-bandwidth option
  (d) simplifying onboarding requirements
  and (e) providing educational and guidance resources.