Global electronic commerce : theory and case studies

 0 Người đánh giá. Xếp hạng trung bình 0

Tác giả: Theodore H. K Clark, J. Christopher Westland

Ngôn ngữ: eng

ISBN-13: 978-0262286015

Ký hiệu phân loại: 658.800285 Management of marketing

Thông tin xuất bản: Cambridge, Massachusetts : MIT Press, 1999.

Mô tả vật lý: 1 PDF (xi, 592 pages) : , illustrations.

Bộ sưu tập: Tài liệu truy cập mở

ID: 313453

Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
Includes bibliographical references (p. [581]-585) and index.
Tạo bộ sưu tập với mã QR

THƯ VIỆN - TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP.HCM

ĐT: (028) 71010608 | Email: tt.thuvien@hutech.edu.vn

Copyright @2024 THƯ VIỆN HUTECH