The innovator's hypothesis : how cheap experiments are worth more than good ideas

• Tác giả: Michael Schrage
• Ngôn ngữ: eng
• ISBN-13: 978-0262323048
• Ký hiệu phân loại: 658.4063 Executive management
• Thông tin xuất bản: Cambridge, Massachusetts : MIT Press, 2014
• Mô tả vật lý: 1 PDF (xvi, 237 pages).
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 313700
• Chủ đề: 1. Creative ability in business; 2. Technological innovations

Includes bibliographical references.

Tóm tắt

In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cultures do. He introduces the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and innovation workshops worldwide. -- Edited summary from book.