Crowdfunding in Emerging Markets

• Ngôn ngữ: eng
• Ký hiệu phân loại: 910.91 Geography of and travel in areas, regions, places in general
• Thông tin xuất bản: World Bank, Washington, DC, 2016
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 317044
• Chủ đề: 1. BUSINESS INCUBATORS; 2. EMPLOYMENT; 3. MARKETING STRATEGIES; 4. NEW MARKET; 5. PARTY

Tóm tắt

 The purpose of this paper is to capture lessons learned from East African entrepreneurs who were some of crowdfunding's first adopters. Their experiences can serve as a practical guide for entrepreneurs looking to more effectively utilize crowdfunding across all emerging markets. In order to gather this data, the World Bank conducted interviews with a number of East African technology entrepreneurs who ran crowdfunding campaigns, both successfully and unsuccessfully. The following paper offers six key lessons for entrepreneurs in Africa and other emerging markets as they consider when, why and how to launch a crowdfunding campaign: crowdfunding is much more difficult than most entrepreneurs anticipate and is not for everyone. Opportunity costs abound
  business needs should dictate platform choice
  payment systems impact platform choice
  quality and quantity of contributor networks are key
  entrepreneurs should tap into complementary resources and organizations to increase their likelihood of success
  and crowdfunding can have non-monetary benefits.