Thanh Hoa province which has a coastline of more than 100 km brings many advantages to the development of aquaculture. In recent years, aquaculture has developed rapidly, quite comprehensively, positively contributing to the growth of the agriculture and socio-economic development of coastal districts. However, in the process of producing and consuming aquatic products in these areas, there are still many difficulties and shortcomings. In this study, the authors focus on SWOT analysis to show the potentials and challenges of aquaculture and consumption of some key aquatic products (Meretrix lyrata and Litopenaeus Vannamei). From which, the authors propose solutions to develop aquaculture and the consumption of those key aquatic products in the coastal area of Thanh Hoa province.