Africa Can Compete

• Tác giả: Tyler Biggs
• Ngôn ngữ: eng
• Ký hiệu phân loại: 276 Christianity in Africa Christian church in Africa
• Thông tin xuất bản: World Bank, Washington, DC, 2012
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 322105
• Chủ đề: 1. CLOTHING; 2. EXPORT INCENTIVES; 3. EXPORT MARKETING; 4. INTERNATIONAL MARKETS; 5. MANUFACTURING PRODUCTION

Tóm tắt

The study explores an important emerging opportunity for African exporters in a particular U.S. market niche - Afrocentric textiles and home products. The size and specific demand requirements of this emerging market are assessed by way of case studies of several large U.S. retail firms which are trying to source these African products. For various reasons, African firms are having problems meeting the demands of these firms, and the study investigates the specific supply constraints through detailed interviews with African producers. During the study, a growing opportunity for standardized garments production for mainstream U.S. consumers was also uncovered. The final section of the study assesses the competitiveness of African producers in this market and assesses Africa's future potential in this global export market.