Phone-Based Financial Heuristics Training for Female Retailers in Ethiopia

• Tác giả: Girum Abebe
• Ngôn ngữ: eng
• Ký hiệu phân loại: 828.99 English-language literatures not requiring local emphasis
• Thông tin xuất bản: Washington, DC: World Bank, 2024
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 324926
• Chủ đề: 1. AFRICA GENDER POLICY; 2. GENDER EQUALITY; 3. GENDER INNOVATION LAB; 4. WOMEN AND PRIVATE SECTOR DEVELOPMENT; 5. WOMEN AND SOCIAL NORMS

Tóm tắt

A recent review of evidence on the impacts of business training indicates the need to develop alternatives to formal classroom training, simpler rules-of-thumb-type trainings for less sophisticated firms, and business trainings that can be scaled up affordably. In partnership with ideas42, the World Bank's Africa Gender Innovation Lab (GIL) piloted a heuristics (rules-of-thumb)-based business training in Ethiopia that delivers easy-to-remember and -implement financial and business practices. The training was designed for small-scale female retailers and is delivered by phone using prerecorded messages and interactive voice response technology. A key motivation was to make the program accessible to women who are busy tending their families and shops, and who may have limited ability to attend classroom-based trainings.