As part of its energy sector reforms, the Government of Pakistan plans to reduce spending on electricity subsidies to 0.3-0.4 percent of gross domestic product (GDP) by mid-2016. The reforms will alleviate a major constraint on the government's budget. However, they will necessitate increases in the price of electricity, which have the potential to measurably reduce the welfare of the poor. The government will need to carefully design the price increases and provide associated compensation to avoid this outcome. This paper demonstrates that that it is possible for the government to protect the poor against most of the costs of the reform while at the same time improving the targeting of remaining subsidy expenditures. Measures that can be taken include targeting subsidies based on poverty scores and providing targeted cash compensation to poor households. The authors illustrate how these measures can be implemented, and estimate their associated welfare impacts.