Factors affecting consumer behaviour to use e-wallets: an empirical study from Vietnam context

• Tác giả: Thu Hoai Ao, Cong Nguyen Van
• Ngôn ngữ: eng
• Thông tin xuất bản: VMOST Journal of Social Sciences and Humanities - D, 2023
• Mô tả vật lý: tr.10
• Bộ sưu tập: Metadata
• ID: 330614

Tóm tắt

The purpose of this paper is to investigate the behaviour of using e-wallets (BE) and the factors affecting the use BE belonging to Vietnamese consumers. Research data is collected by sending online questionnaires to consumers who have been using e-wallets in Vietnam - people between the ages of 18 and 50 years old based on the convenient non-probability sampling method. The authors combine both qualitative and quantitative methods in our research to build and develop the research model...