The Impact of AI Chatbots on Long-Term Relationships between Customers and Hotels

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Tác giả: Thi Khanh Chi Nguyen, Hoang Nam Vu

Ngôn ngữ: eng

Ký hiệu phân loại:

Thông tin xuất bản: Tạp chí Kinh tế & Kinh doanh, 2022

Mô tả vật lý: tr.59

Bộ sưu tập: Metadata

ID: 336956

This article studies the critical determinants of AI Chatbots (anonymity, convenience, and problem-solving) on quality communication and long-term relationships between customers and hotels. The article employs correlation analysis and structural equation modeling (SEM) to analyze the data collected in a structured questionnaire survey in Vietnam. Empirical results indicate that three Chatbot dimensions have a significantly positive impact on communication quality. Problem-solving is found to be the highest influence on both communication quality and long-term relationships. Meanwhile, anonymity and convenience were revealed to have indirect effects on long-term relationships through communication quality. The findings provide an enhanced understanding of how AI Chatbots influence hotel customers experience with Chatbots. This paper also contributes several implications for firms post- the COVID-19 pandemic.
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