Lam Dong has its very potentials of being a strategic coffee producing region serving the domestic market and export. However, the volatility of coffee price along with intrinsic weaknesses had recently affected the competitiveness of coffee production of the province. The Domestic Resource Cost approach (DRC) was employed in this study to analyze the factors affecting the comparative advantage of coffee production in Lam Ha, Lam Dong. Key results showed that despite of the obvious dependence on the world price of coffee, Lam Ha remains highly competitive of coffee production and the competiveness is highly sensitive to domestic resource costs, foreign resource cost and the exchange rate. In particular, if the cost of domestic resources increased by 25%, DRC/SER = 0.7
or if the cost of foreign resources increased by 25%, DRC/SER = 0.641
or if the exchange rate fell 25%, DRC/SER = 0.43
or if the price of coffee exports fell 25%, DRC/SER = 0.866. The approach used in this study gains more insights about the differences in comparative advances of coffee production in Lam Ha District, Lam Dong Province
it could be, therefore, adapted and applied for coffee production in other provinces in Central Highlands or perennial plants in Vietnam.