Factors affecting customers’ satisfaction on mobile banking service quality at Asia Commercial Joint Stock Bank

• Tác giả: Phuoc Huy Le, Minh Hieu Tran
• Ngôn ngữ: eng
• Thông tin xuất bản: VMOST Journal of Social Sciences and Humanities - D, 2023
• Mô tả vật lý: tr.34
• Bộ sưu tập: Metadata
• ID: 338383

Tóm tắt

This study examined the factors affecting customer satisfaction on the quality of mobile banking services at commercial banks like the Asia Commercial Joint Stock Bank (ACB). The model of A.P. Parasuraman, V.A. Zeithaml, L.L. Berry in 1988 [1] was applied as the theoretical background for this study...