Determinant factors influencing smartphone customer’s brand loyalty in Ho Chi Minh city

• Tác giả: Thi Hong Nguyet Nguyen
• Ngôn ngữ: eng
• Thông tin xuất bản: VMOST Journal of Social Sciences and Humanities - D, 2023
• Mô tả vật lý: tr.62
• Bộ sưu tập: Metadata
• ID: 338387

Tóm tắt

This paper examines factors that impact customer’s brand loyalty in the smartphone market in Ho Chi Minh city. The model consists of social influence, self-expressive value, perceived quality, perceived price, and their impact on brand loyalty...