Determining the main product is the most important step in executing the One commune one product (OCOP) program. The article reports the results of a study to identify groups of potential products in Chau Binh Commune, Giong Trom District, Ben Tre Province. Recommendations and solutions are given to promote the general development of the whole program. Using the sociological investigation method with 150 questionnaires, we collected opinions of the research population (farmers, workers, retirees, and enterprises). We conducted a regression analysis to determine the elements defining the strength of a product, including ingredient sources, the conditions of production, labor, market, brands, and policies. The study’s results show that foods and drinks belong to the two product groups which are the most potential in the village. The urgent solution at this time is that Chau Binh Commune has to develop a long-term strategy that can help to overcome difficulties and enhance the value of OCOP products attached to the traditional values of the local community.