Rating the Audience The Business of Media

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Tác giả: Mark Balnaves, Ben Goldsmith, Tom O'Regan

Ngôn ngữ: eng

ISBN-13: 978-1849664608

ISBN-13: 978-1849664615

ISBN-13: 978-1849664622

Ký hiệu phân loại:

Thông tin xuất bản: London : Bloomsbury Academic, 2011

Mô tả vật lý: 1 electronic resource (288 p.)

Bộ sưu tập: Tài liệu truy cập mở

ID: 343707

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
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