A startup based in Hong Kong, China has developed a circular economy (CE) model for a plastic waste solution that promises to transform the buildings sector. EcoBricks upcycles plastic waste from buildings and from construction projects, such as old washing machines and PVC, that would otherwise end up in landfills or dumps or pollute oceans. The Company’s objective is to recycle local plastic waste into industry-grade concrete products for local construction projects, which can then be fully recycled into new bricks at end of life. It is offering a solution to an industry that is coming under increasing pressure to become more sustainable across its whole value chain.